Entertainment, media & advertising market research handbook 2019-2020 /

Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author:	Richard K. Miller & Associates (Author)
Format:	eBook
Language:	English
Published:	Miramar, FL : Richard K. Miller & Associates, [2019]
Edition:	16th edition.
Series:	RKMA market research handbook series.
Subjects:	Marketing research > Handbooks, manuals, etc. Leisure > Research > United States > Handbooks, manuals, etc. Advertising > Research > United States > Handbooks, manuals, etc. Consumer behavior > Handbooks, manuals, etc. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (346 pages)
Bibliography:	Includes bibliographical references (pages 339-346).
ISBN:	9781577832706 1577832701