Data driven : harnessing data and AI to reinvent customer engagement /
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce, the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media and e-commerc...
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill Education,
[2019]
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