rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior theories
    sub title: convergence of divergent perspectives with applications to marketing and management
  name:
    name part: Rajagopal
    name part: 1957-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2018
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  note: Rajagopal.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Consumer behavior
  subject:
    topic: Consumers' preferences
  subject:
    topic: Customer relations
  subject:
    topic: Relationship marketing
  classification: HF5415.32 .R35 2018
  classification: 658.8342
  related item:
    title info:
      title: Consumer behavior collection
  identifier: 9781947441156 (electronic bk.)
  identifier: 1947441159 (electronic bk.)
  identifier: 1947441140
  identifier: 9781947441149
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 180709
    record change date: 20250816223224.4
    record identifier: in00004004654