Cover Image

Branded : branding in sport business /

Bibliographic Details
Other Authors: Lee, Jason W. (Editor)
Format: Book
Language:English
Published: Durham, North Carolina : Carolina Academic Press, [2018]
Edition:Second edition.
Subjects:
Sports > United States > Marketing.
Sports > Economic aspects > United States.
Branding (Marketing) > United States.
Advertising > Social aspects > United States.
Description
Physical Description:xix, 371 pages ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:9781611630282
1611630282