Food and experiential marketing : pleasure, wellbeing and consumption /

Bibliographic Details
Corporate Author:	Taylor & Francis
Other Authors:	Batat, Wided (Editor)
Format:	eBook
Language:	English
Published:	London : Routledge, 2019.
Series:	Routledge interpretive marketing research series.
Subjects:	Branding (Marketing) Direct marketing. Customer relations. Food > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781351182188 1351182188