Cover Image

Marketing management for school leaders : the theory and practice for effective educational practice /

Bibliographic Details
Main Authors: Angelov, Azure, 1963- (Author), Pettinga, Deidre, 1976- (Author), Bateman, David, 1963- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Lanham : Rowman & Littlefield, [2019]
Subjects:
Schools > Marketing.
Social media > Marketing.
Educational leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The value exchange
  • Strategic marketing
  • Product
  • Place
  • Price
  • Promotion
  • Social media marketing.