Marketing management for school leaders : the theory and practice for effective educational practice /

Bibliographic Details
Main Authors: Angelov, Azure, 1963- (Author), Pettinga, Deidre, 1976- (Author), Bateman, David, 1963- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Lanham : Rowman & Littlefield, [2019]
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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245 1 0 |a Marketing management for school leaders :  |b the theory and practice for effective educational practice /  |c Azure Angelov, Deidre Pettinga, and David Bateman. 
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504 |a Includes bibliographical references and index. 
505 0 |a The value exchange -- Strategic marketing -- Product -- Place -- Price -- Promotion -- Social media marketing. 
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500 |a Electronic resource. 
650 0 |a Schools  |x Marketing. 
650 0 |a Social media  |x Marketing. 
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