Simmons insights.

MRI-Simmons Catalyst is MRI-Simmons' web-based platform for analysis of national consumer and marketing insights. Modules include: Crosstab, DataHaul, Geo mapping, Quick reports, Boards, Brand Catalyst, Premier omnibus, Activate campaign targets. Contains U.S. consumer data including demographi...

Full description

Bibliographic Details
Previous Title:	Gfk MRI University Reporter
Uniform Title:	Catalyst (MRI-Simmons)
Format:	Database
Language:	English
Published:	[New York, New York] : Simmons Research, LLC
Subjects:	Consumers. Digital mapping. Geographic information systems. Maps. Market surveys. Marketing research. United States. Databases. Software. Statistics. Geographic information systems > Software. United States > Maps > Software. Database
Online Access:	http://proxy.library.tamu.edu/login?url=http://coral.library.tamu.edu/resourcelink.php?resource=13204

Description
Summary:	MRI-Simmons Catalyst is MRI-Simmons' web-based platform for analysis of national consumer and marketing insights. Modules include: Crosstab, DataHaul, Geo mapping, Quick reports, Boards, Brand Catalyst, Premier omnibus, Activate campaign targets. Contains U.S. consumer data including demographics, psychographics, product usage, spending behavior and media habits. The data is compiled from MRI-Simmons USA, an ongoing 12-month survey. Includes optional access to the Activate campaign targets (ACT) module, which allows users to build, read, and export crosstab data runs on consumer purchases, consumer attitudes, and lifestyles of specified audiences. Formerly known as Simmons OneView and, later, Simmons Insights.
Published:	Began February 20, 2018.
Physical Description:	1 online resource
Access:	Available to subscribing institutions only, with a limited number of simultaneous log-ons.