http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
school leadership and strategies for success
Intro; Contents; Foreword; Preface; Acknowledgments; Introduction; Chapter One: Social Media Matters to Schools; Our "Constantly Connected" World; Bring the Digital World into the Classroom; Communicate with Parents and Patrons; Harness the Social Share; Engage With Parents; Support Your Employees; Protect Your Reputation; Key Ideas to Remember; Notes; Chapter Two: Why Are We Afraid?; Angry People Will Make Us Look Bad; We Need Filters to Protect Us; Ugly Headlines; Key Ideas to Remember; Chapter Three: Getting Started; Articulate Your Vision; Grow Your Group; Test the Waters
Key Ideas to RememberChapter Four: Policy; Writing Your Policy; Bullying and Social Media; Handbook Guidelines for Employees; Getting Your Board on Board; Key Ideas to Remember; Chapter Five: Procedures; Information-Sharing Form; Direct Support; Social Media Champions; Comments and Responses; Key Ideas to Remember; Chapter Six: Professional Development; Starting Out Right; The Digital Tattoo; Ongoing Support; Student Privacy; Monitoring Accounts; Recognize to Encourage; Expand the PLN; Key Ideas to Remember; Chapter Seven: Social Media Best Practices; Writing Your Post; What's a Hashtag?
Make Sure Your Message Gets ThroughPaying for Posts; Measuring Your Work; Leaders on Social Media; Be Strategic About Your Use; Facebook Basics; Key Ideas to Remember; Chapter Eight: Teaching and Learning; Real-World Relevance; Hashtags to Extend the Classroom; Digital Citizenship; Parents as Empowered Partners; Key Ideas to Remember; Chapter Nine: Communicating with Families and Other Stakeholders; Tune into Station WII-FM; What Works-and Wins; Build a Platform for Communication; Grow a Community; Let Your Fans Post; Community Guidelines; Tell Your Story; Broadcast Live
Key Ideas to RememberChapter Ten: When Social Media Isn't Easy; Ugly Comments; Nasty Posts on Other Pages; Stand Up for Employees; Share Bad News; Use the Power of Social; Be Prepared; Key Ideas to Remember; Conclusion; About the Author