http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
"There's no media plan for the first gay player in the NFL": a case study of the Saint Louis Rams drafting Michael Sam / Karen L. Hartman -- Civic recovery in the aftermath of a hockey crisis: analyzing a strategic communication response to the Vancouver Stanley Cup riot / Derek Moscato -- Patching a crisis with CSR: how the NFL fumbled its handling of domestic violence / Chelsea L. Woods -- Explaining sports fans' recognition of sponsors using the elaboration likelihood model / James Pokrywczynski -- Coming home: the Los Angeles Rams connect to past to build future / Jean Kelso Sandlin -- Should the team hire the controversial, but successful head coach?: a case study of John Calipari and the ability to contribute to winning / John A. Fortunato -- To create our own legacy: Penn State football players' rhetorical response to the NCAA sanctions during the Sandusky scandal / Rebecca A. Alt -- Life after signing: the recruiting process as a resource of college football players' socialization / Gregory A. Cranmer, Richard Yeargin, & John S. W. Spinda -- Broadcast yourself and multiply your revenue: Benfica TV case study / Fernando Vannier Borges -- Roping off the ring: how a series of employee deaths coerced the WWE into an enforced wellness policy through the contingency theory of accommodation / Jack V. Karlis -- Does the NFL still own Sundays?: the rebranding of the NFL following the domestic abuse crisis / Kelsey R. Rentner & Terry L. Rentner -- Drafting like a king: daily fantasy sports websites in crisis / Cory Hillman -- What did Ryan Lochte do?: bouncing back from an international crisis / Nicola Corbin & Anne Bialowas -- Challenging a boy's club: reputation management and the case of women's pay inequity in professional sport / Terry L. Rentner & David P. Burns -- A failure to defend against cyberbullying: examining the organization's competency in standing up for its members / Anne Bialowas & Nicola Corbin -- Topsy-turvy times: the impact of political and social issues on Super Bowl LI ads / Lori Liggett & Terry L. Rentner -- Gender stereotypes in college mascot dyads / Esen Koc -- A grand slam: major league baseball's social media evolution through the expectancy violation theory lens / Alisa Agozzino & Brian Hofman -- Witness?: perceptions of Lebron James' civic responsibility / Amy Crawford -- "I was very intoxicated": an examination of the image-repair discourse of Ryan Lochte following the 2016 Olympics / Kevin Hull & Kelli Boling -- Swimming against the tide: lessons in public image management from competitive swimmers / Erin E. Gilles & Mary Beth Reese -- Taking a knee or not taking a stand: a lesson in contingency theory of accommodation, the National Football League and social justice / Jack V. Karlis -- The offensive line: journalists use of words considered disparaging / David. P. Burns & James A. Rada -- Paradigm repair and the hero myth in sports journalism: an analysis of Lance Armstrong coverage / Sada Reed -- "Don't say": the use of identity communication in sport to advance positive social change / Kara Laskowski, Ashley Grimm, & Carrie Michaels -- The bathroom bill and the basketball game: the role of college sports in political arbitration / Ryan Rogers.
edited by Terry L. Rentner, Ph.D., David P. Burns, Ph.D.
Includes bibliographical references and index.