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Pioneers of promotion : how press agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition created modern marketing /

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Bibliographic Details
Main Author: Dobrow, Joe (Author)
Format: eBook
Language:English
Published: Norman, OK : University of Oklahoma Press, [2018]
Edition:First edition.
Subjects:
Barnum, P. T. > (Phineas Taylor), > 1810-1891.
Handy, Moses P. > (Moses Purnell), > 1847-1898.
Burke, John M., > -1917.
Marketing > United States > History > 19th century.
Advertising > United States > History > 19th century.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Author's note
  • Burying a legend
  • The big tent of P. T. Barnum and tody Hamilton
  • Boom or boost : promoting the West
  • The hero cody and the mythmaker Burke
  • The news maker, Moses P. Handy
  • Birth and growth of the wild est
  • Evolution of a marketing virtuoso
  • The battle for the Eorld's Fair
  • The department of publicity and promotion
  • 1893
  • Denouement
  • Legacies
  • Epilogue
  • Notes
  • Bibliography
  • Acknowledgments
  • Index.