rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: New Mad Men
  name:
    name part: Hinojosa, Maria
    role:
      role term: filmmaker.
  name:
    name part: PBS (Firm)
    role:
      role term: distributor.
  name:
    name part: Kanopy (Firm)
    role:
      role term: distributor.
  type of resource: moving image
  genre: videorecording
  genre: Documentary films.
  genre: North American Studies.
  genre: Television programs.
  genre: Internet videos.
  origin info:
    place:
      place term: cau
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (streaming video file) (27 minutes): digital, .flv file, sound
  abstract: With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. Take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how it's speaking to the multicultural millennial market.
  note: Title from title frames.
  note: Film
  note: In Process Record.
  note: Maria Hinojosa
  note: Originally produced by PBS in 2014.
  note: Mode of access: World Wide Web.
  note: In English
  subject:
    topic: Political science
  subject:
    topic: Race relations
  subject:
    topic: Politics, Practical
  identifier: 1453839 Kanopy
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: VDU
    record creation date: 180507
    record change date: 20260324171236.5
    record identifier: in00003995049
    language of cataloging:
      language term: eng