Steal these ideas! : marketing secrets that will make you a star /
"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publis...
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Bloomberg Press,
2005.
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| Edition: | 1st ed. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | "A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher. |
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| Item Description: | Includes index. Electronic resource. |
| Physical Description: | ix, 189 pages : illustrations ; 22 cm. |