http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
complete guide to fundraising management
Foreword to the fourth edition -- Foreword to the third edition -- Preface -- A note About the website -- Five major fundraising principles -- Your organization and the nonprofit world -- Managing the resource development function -- The case for support and fundraising materials -- Managing information -- Prospect identification, research, and segmentation -- Nurturing relationships -- Major gift fundraising -- Direct response: mail and online -- Telemarketing as a relationship building tool -- Special event fundraising, cause-related marketing, and crowdfunding -- Grants -- Planned giving -- Capital and endowment campaigns -- Human resources -- Successful fundraising in large and small nonprofits.
Stanley Weinstein, ACFRE, EMBA, Pamela Barden, DBA, CFRE.
Revised edition of The complete guide to fundraising management, c2009.