http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (197 pages) : illustrations
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research. The book provides step-by-step guidance on:-- Designing your research-- Ethical issues-- Developing your survey questions-- Sampling-- Budgeting, scheduling and managing your time-- Administering your survey-- Preparing for data analysis With a focus on the impact of new technologies, author Lesley Andres provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
chapter 1. Survey research design - then and now -- chapter 2. Mapping out the survey research process -- chapter 3. Conceptualizing your survey research study -- chapter 4. Survey formats -- chapter 5. Developing survey questions -- chapter 6. Sampling theory and practice -- chapter 7. Validity, reliability, and trustworthiness -- chapter 8. Administration of surveys and enhancing response rates -- chapter 9. Preparing for data analysis -- chapter 10. The next steps.
Includes bibliographical references (pages [187]-191) and index.