http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Identity constructions in bilingual advertising
Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards critical research into identity constructions -- The critical-cognitive approach -- Chinese-English bilingual advertisements as data -- The construction of modern identity -- The representation of gender -- National identity of contemporary China -- Conclusions.
Includes bibliographical references and index.