http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Communicating national image through development and diplomacy
Intro; Contents; Notes on Contributors; List of Figures; Chapter 1 Introduction: New Dimensions in the Politics of Image and Aid; Soft Power; Public Diplomacy; Development Communication; Nation Brands; Overview of the Volume; References; Chapter 2 Communication at the Crossroads of Development, Public Diplomacy and Soft Power; Concepts at the Crossroads; References; Chapter 3 The Business of Bilateral Branding; Development Privatization; Development Practice; Development Discourse; Development Branding; Bilateral Branding; Official Logos; Guidelines for Use; Justifications
The Business of Looking GoodReferences; Chapter 4 Nation Branding, Neoliberal Development, and the Remaking of the Nation-State: Lessons from Post-war Kosovo; Rediscovering the Nation-State in Development; Nation Branding and Development Communication; The Making of a Neoliberal Nation-State in Kosovo; Nation Branding and the Production of Neoliberal National Subjects; "Living the Brand" vs. Life on the Ground; Lessons Learned and Questions for Future Interventions; References; Chapter 5 Odd Bedfellows? US Pub(l)ic Diplomacy, Colombian Industry Policy, and Sex Tourism in Cartagena
IntroductionThe USA and Public Policy; Gender and Race in Colombia; Cartagena; Tourism and Cartagena; National Imagery and Gender; The USA and Sexual Tourism; Conclusion; References; Chapter 6 Entitled to Benevolence? South Korea's Government-Sponsored Volunteers as Public Diplomacy and Development Actors; From Recipient to Provider of Aid: South Korea in the Changing Terrain of Foreign Aid; Development Assistance: From Soft Power to Social Power; Who Can Claim the Power to Problematize? Communicating About Voluntary Action; Methods
Encountering Nation, Race, and Gender in Power Dynamics: The Narrative Trope of "Giving Back"Embodying the Nation and Claiming Legitimacy; Performing to Be the "Better Asian": Navigating the Racialized Imaginary of Development; The Gendered Imaginary of Development in Volunteer Relations; Conclusion: Reworking the Established Imaginary for Meaningful Relationship-Building; References; Chapter 7 The Slow Reunification of Development Assistance and Public Diplomacy: Exchange and Collaboration Activities Through the Swedish Institute 1973-2012; Introduction
The Swedish Institute, Exchange Programs, and the Detachment of Development Assistance1973-1990: Re-enter ODA; Externally Funded Programs; Combining PD and ODA; Overall Changes; 1990-2010: Aid, Trade, and Eastern Europe; From Value Transfer to Economic Boost: The Eastern Europe Programs; 1998 and Beyond: A State PD Agency Working for Aid and Trade; Overall Changes; Conclusions; References; Chapter 8 State-Civil Society Partnerships in International Aid and Public Diplomacy: The Case of Turkey and Somalia; Public Diplomacy and International Aid
edited by James Pamment and Karin Gwinn Wilkins.
Palgrave studies in communication for social change