Brand platform in the professional sport industry : sustaining growth through innovation /

Bibliographic Details
Main Author:	Zheng, Jingxuan
Corporate Author:	ProQuest (Firm)
Other Authors:	Mason, Daniel S.
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan UK, 2018.
Subjects:	Professional sports > North America > Finance. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Description based upon print version of record. Electronic resource.
Physical Description:	1 online resource.
ISBN:	9783319903538 3319903535