Translation and communication in the promotion of business tourism : emerging research and opportunities /

Bibliographic Details
Main Authors:	Alcalde Penalver, Elena, 1988- (Author), Santamaria Urbieta, Alexandra, 1985- (Author)
Corporate Author:	IGI Global Online
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]
Subjects:	Business travel. Culture and tourism. Intercultural communication. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. Business tourism: an overview
Chapter 2. Tourist texts and discourse
Chapter 3. Business tourism texts: classification proposal
Chapter 4. Communication in business tourism: part one
Chapter 5. Communication in business tourism: part two
Chapter 6. Strategies of transference to translate promotional guides from the business tourist sector
Chapter 7. Paratexts in the translation of tourism texts: adaptation of online peripheral content
Chapter 8. Practical cases.