rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Frenemies
    sub title: the epic disruption of the ad business (and everything else)
  name:
    name part: Auletta, Ken
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: History.
  genre: Nonfiction.
  origin info:
    place:
      place term: nyu
    date issued: 2018
    copyright date: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 358 pages ; 25 cm
  abstract: "An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming, but just as it struck the music, newspaper, magazine, and book businesses, today advertising and marketing are under assault. Good-bye, Don Draper. A Mad Men world has turned into a Math Men (and women--though too few) world, as engineers seek to transform an instinctual art into a science. The old lions and their kingdoms reel from fear, however bravely they might roar. [This book] is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies,' a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, critics say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of GroupM, the most powerful media agency, but like all media agencies, it is staring into the headlights as ad buying is more and more done by machines and algorithms. We see the world from the vantage of its new stars, like Carolyn Everson, Facebook's head of sales. We visit other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them, becoming advertising and marketing's most potent frenemies. We also peer into the future, looking at what …
  table of contents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."
  note: Ken Auletta.
  note: Includes bibliographical references (pages 344-345) and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Advertising agencies
    topic: History
  subject:
    topic: Advertising
    topic: History
  subject:
    topic: Marketing
    topic: History
  subject:
    topic: Advertising
  subject:
    topic: Advertising agencies
  subject:
    topic: Marketing
  subject:
    topic: BUSINESS & ECONOMICS / Advertising & Promotion
  subject:
    topic: BUSINESS & ECONOMICS / Marketing / Direct
  classification: HF6178 .A895 2018
  classification: 659.10973
  related item:
    title info:
      title: Frenemies
    name:
      name part: Auletta, Ken.
    origin info:
      publisher: New York : Penguin Press, [2018]
    identifier: (DLC) 2018007151
  identifier: 9780735220867
  identifier: 0735220867
  identifier: 2018006195
  record info:
    record content source: PUL
    record creation date: 180212
    record change date: 20180627083037.0
    record identifier: in00003988810
    language of cataloging:
      language term: eng