Business marketing management : B2B /

Bibliographic Details
Main Authors:	Hutt, Michael D. (Author), Speh, Thomas W. (Author)
Format:	Book
Language:	English
Published:	Boston, MA : Cengage Learning, [2017]
Edition:	12th edition.
Subjects:	Industrial marketing > Management > Case studies. Business planning. Industrial marketing > Management. Marketing > Management. Strategic planning. Case studies. Textbooks.

Description
Item Description:	Includes indexes. Loose-leaf version for spiral binding.
Physical Description:	xiv, 338 pages : illustrations ; 28 cm
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9781337296540 1337296546