Economic & management research /
Economic and Management Research is a step-by-step guide to doing research. It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings. The book focuses on both quantitative...
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cape Town, South Africa :
Oxford University Press Southern Africa,
2017.
|
| Subjects: |
Table of Contents:
- Pt. 1. Introduction. An introduction to the philosophy and aims of business research
- The research problem
- The literature review
- pt. 2. Conceptualising and environment scanning phase. Research design
- Qualitative research designs
- Surveys as research strategy
- Quantitative data analysis techniques in research
- pt. 3. Academic literacy. Writing a research proposal
- Research reporting
- Academic literacy.