Belief systems, religion, and behavioral economics : marketing in multicultural environments /

Bibliographic Details
Main Authors:	Minton, Elizabeth A. (Author), Kahle, Lynn R. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York, New York : Business Expert Press, 2014.
Edition:	First edition.
Series:	Economics collection.
Subjects:	Economics > Religious aspects. Economics > Psychological aspects. Multiculturalism in advertising. Consumer behavior > Religious aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Preface
1. Behavioral economics and belief systems
2. Demystifying belief systems
3. Belief systems of the western world & interpretations for behavioral economics
4. Belief systems of the eastern world & interpretations for behavioral economics
5. The disconnect between belief systems and behavioral economics
6. Comparing belief systems: influences on behavioral economics
7. Comparing belief systems: influences on consumers
8. Managerial implications for businesses
9. Cases
10. Conclusion
Appendix
Notes
References
Index.