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Belief systems, religion, and behavioral economics : marketing in multicultural environments /

Bibliographic Details
Main Authors: Minton, Elizabeth A. (Author), Kahle, Lynn R. (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York, New York : Business Expert Press, 2014.
Edition:First edition.
Series:Economics collection.
Subjects:
Economics > Religious aspects.
Economics > Psychological aspects.
Multiculturalism in advertising.
Consumer behavior > Religious aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references (pages 123-135) and index.
ISBN:9781606497050 (electronic bk.)
1606497057 (electronic bk.)
ISSN:2163-7628