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The Kelloggs : the battling brothers of Battle Creek /

John Harvey Kellogg was one of America's most beloved physicians, a best-selling author, lecturer and health-magazine publisher, founder of the Battle Creek Sanitarium and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake...

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Bibliographic Details
Main Author: Markel, Howard (Author)
Format: Book
Language:English
Published: New York : Pantheon Books, [2017]
Edition:First edition.
Subjects:
Kellogg, John Harvey, > 1852-1943.
Kellogg, W. K. > (Will Keith), > 1860-1951.
Battle Creek Sanitarium (Battle Creek, Mich.) > History.
Kellogg Toasted Corn Flake Company > History.
Kellogg Company > History.
Physicians > Michigan > Biography.
Industrialists > Michigan > Biography.
Battle Creek (Mich.) > Biography.
BIOGRAPHY & AUTOBIOGRAPHY > Medical.
BUSINESS & ECONOMICS > Entrepreneurship.
MEDICAL > History.
Table of Contents:
  • Introduction : The Cain and Abel of America's heartland
  • Part I. "Michigan fever". "Go west, young man"
  • The chosen one
  • New brooms sweep clean
  • Long-distance learning
  • Part II. An empire of wellness. Building the San
  • "What's more American than corn flakes?"
  • "Fire!" ... and cease-fire
  • The new San
  • Part III. Manufacturing health. The San's operations
  • A "university of health"
  • Will's place
  • Part IV. Battles of old age. The prison of resentment
  • The doctor's crusade against race degeneracy
  • A full plate
  • "Uneasy lies the head that wears a crown"
  • The final score.