rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Toyota's global marketing strategy
    sub title: innovation through breakthrough thinking and kaizen
  name:
    name part: Hibino, Shōzō
    name part: 1940-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Noguchi, Koichiro
    role:
      role term: author.
  name:
    name part: Plenert, Gerhard Johannes
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: flu
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Prologue -- Secret ingredient #1: don't chase tradition : the uniqueness principle -- Secret ingredient #2: just-in-time information collection : the purposeful information principle -- Secret ingredient #3: a professional systems architecture : the systems principle the secret -- The hybrid thinking engine drives Toyota : breakthrough thinking's four principles -- Secret ingredient #4: a company that nurtures people : the people involvement principle -- Secret ingredient #5: exploring the reason for existence : the purpose principle -- Secret ingredient #6: in pursuit of the ultimate solution : the future solution principle -- Secret ingredient #7: when progressing toward ideal future solutions, confront the present : the living solution principle -- The 7 thinking habits of global marketing -- References -- Appendix.
  note: Shozo Hibino, Koichiro Noguchi, Gerhard Plenert.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: Toyota Jidōsha Kabushiki Kaisha
    topic: Management
  subject:
    topic: Marketing
    topic: Planning
  subject:
    topic: Strategic planning
  classification: HF5415.13 .H48 2018
  classification: 658.8/02
  related item:
    identifier: (DLC) 2017010294
  identifier: 9781351671545 (electronic bk.)
  identifier: 1351671545 (electronic bk.)
  identifier: 9781138059412
  identifier: 1138059412
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 171115
    record change date: 20260609153845.7
    record identifier: in00003963646