rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: #Share
    sub title: how to mobilize social word of mouth (sWOM)
  title info:
    title: Share
    sub title: how to mobilize social word of mouth (sWOM)
  name:
    name part: Wood, Natalie T.
    name part: 1970-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: abstract or summary
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2017
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource.
  table of contents: 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index.
  target audience: specialized
  note: Natalie T. Wood and Caroline K. Muñoz.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Viral marketing
  subject:
    topic: Word-of-mouth advertising
  subject:
    topic: Brand Advocates
  subject:
    topic: Brand Ambassadors
  subject:
    topic: Brand Endorsers
  subject:
    topic: Consumer Reviews
  subject:
    topic: eWOM
  subject:
    topic: Facebook
  subject:
    topic: Google+
  subject:
    topic: Influencers
  subject:
    topic: Instagram
  subject:
    topic: Pinterest
  subject:
    topic: Social Influence
  subject:
    topic: Social Media Marketing
  subject:
    topic: Social Media Policy
  subject:
    topic: Social Media Regulations
  subject:
    topic: sWOM
  subject:
    topic: Twitter
  subject:
    topic: Viral Marketing
  subject:
    topic: WOMM
  subject:
    topic: Word of mouth marketing
  subject:
    topic: YouTube
  classification: HF5415.1265 .W663 2017
  classification: 658.872
  related item:
    title info:
      title: Digital and social media marketing and advertising collection
  identifier: 9781631574429
  identifier: 1631574426
  identifier: 9781631574412
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 170215
    record change date: 20250816222313.3
    record identifier: in00003958632