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#Share : how to mobilize social word of mouth (sWOM) /

Bibliographic Details
Main Author: Wood, Natalie T., 1970- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Viral marketing.
Word-of-mouth advertising.
Brand Advocates
Brand Ambassadors
Brand Endorsers
Consumer Reviews
eWOM
Facebook
Google+
Influencers
Instagram
Pinterest
Social Influence
Social Media Marketing
Social Media Policy
Social Media Regulations
sWOM
Twitter
Viral Marketing
WOMM
Word of mouth marketing
YouTube
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781631574429
1631574426
ISSN:2333-8830