Strategic management of market niches : a model framework /

Strategic marketing management and tactics in the service industry /
Published: (2017)

Analytics, market forecasting, marketing efficiency modeling, and customer dynamics.
Published: (2015)

Marketing performance : how marketers drive profitable growth /
by: Bauer, Thomas
Published: (2016)

Accountable marketing : linking marketing actions to financial performance /
Published: (2016)

Marketing & economics : an integrative approach to effective business decisions in the global market /
by: Kermally, Sultan
Published: (2016)

Master of Marketing Measurement : Margaret Henderson Blair on Marketing Accountability /
Published: (2021)

Marketing im Perspektivenwechsel.
Published: (2005)

Strategic marketing.
Published: (2016)

Ten deadly marketing sins : signs and solutions /
by: Kotler, Philip
Published: (2004)

Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns /
by: Johnson, Winslow
Published: (2004)

King Arthur Flour, market targeting and social media platorms.
Published: (2014)

Marketing management /
by: Kotler, Philip, et al.
Published: (2016)

Big business marketing for small business budgets /
by: McMurtry, Jeanette Maw
Published: (2003)

Strategic marketing : an introduction /
by: Proctor, Tony
Published: (2000)

Strategic marketing : concepts and cases /
by: Abratt, Russell, et al.
Published: (2019)

Marketing /
by: McMurtry, Jeanette Maw, et al.
Published: (2017)

PBS, millennials, and Googling.
Published: (2014)

Marketing plans : how to prepare them, how to profit from them /
by: McDonald, Malcolm, et al.
Published: (2016)

Internal marketing : another approach to marketing for growth /
by: Kimura, Tatsuya, 1958-
Published: (2017)

Concurrent marketing : integrating product, sales, and service /
by: Cespedes, Frank V., 1950-
Published: (1995)

The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
by: Weissbrich, Dirk
Published: (2009)

Marketing with strategic empathy : inspiring strategy with deeper consumer insight /
by: Brooks, Claire
Published: (2016)

Marketing analytics : essential tools for data-driven decisions /
by: Venkatesan, Rajkumar, et al.
Published: (2021)

Internal marketing : directions of management /
Published: (2002)

Small business marketing strategies : all-in-one for Dummies /
Published: (2016)

Channel champions : how leading companies build new strategies to serve customers /
by: Wheeler, Steven, 1958-
Published: (1999)

Entrepreneurial marketing : a practical managerial approach /
by: Hisrich, Robert D., et al.
Published: (2018)

Digital disruption in marketing and communications : a strategic and organizational approach /
by: Magnotta, Edoardo
Published: (2020)

Eating habits, young entrepreneurs, and multicultural audiences.
Published: (2012)

Marketing : the basics /
by: Moore, Karl, 1955-
Published: (2009)

Virtual reality marketing : using VR to grow a brand and create impact /
by: Stuart, Henry
Published: (2019)

Collaborative promotions : optimizing retail supply chains with upstream informaton sharing /
by: Wiehenbrauk, Daniela
Published: (2010)

Understanding consumer decision making : the means-end approach to marketing and advertising strategy /
Published: (2000)

Entrepreneurial marketing for SMEs /
by: Cacciolatti, Luca
Published: (2015)

Covid-19, technology and marketing : moving forward and the new normal /
Published: (2021)

Competing on value /
by: Hanan, Mack
Published: (1991)