Contemporary sport marketing : global perspectives /

Bibliographic Details
Corporate Author:	EBSCOhost
Other Authors:	Zhang, James (James J.) (Editor), Pitts, Brenda G. (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2017.
Series:	World Association for Sport Management series.
Subjects:	Sports > Marketing > Cross-cultural studies. Sports and globalization > Cross-cultural studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781351967341 (electronic bk.) 1351967347 (electronic bk.)