rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Predictive analytics for marketers
    sub title: using data mining for business advantage
  name:
    name part: Leventhal, Barry
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2018
    copyright date: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  note: Barry Leventhal.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing research
  subject:
    topic: Consumer behavior
  subject:
    topic: Data mining
  classification: HF5415.2 .L483 2018
  classification: 658.8/302856312
  related item:
    title info:
      title: Predictive analytics for marketers
    name:
      name part: Leventhal, Barry, author.
    origin info:
      publisher: London ; New York : Kogan Page, 2018
    identifier: (DLC) 2017060508
  related item:
    identifier: (DLC) 2017050352
  identifier: 9780749479947 (electronic bk.)
  identifier: 0749479949 (electronic bk.)
  identifier: 9780749479930
  identifier: 0749479930
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 180315
    record change date: 20250816205851.9
    record identifier: in00003948954