Warhol's working class : pop art and egalitarianism /

During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol's work appropriated images, techniques and technologies that have long been described as generically American or middle class. Drawing on archival and theoretica...

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Bibliographic Details
Main Author: Grudin, Anthony E. (Author)
Format: Book
Language:English
Published: Chicago : University of Chicago Press, [2017]
Subjects:

MARC

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245 1 0 |a Warhol's working class :  |b pop art and egalitarianism /  |c Anthony E. Grudin. 
264 1 |a Chicago :  |b University of Chicago Press,  |c [2017] 
264 4 |c ©2017 
300 |a viii, 202 pages, 16 unnumbered pages of color plates :  |b illustrations ;  |c 26 cm. 
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504 |a Includes bibliographical references and index. 
505 0 |a Warhol and class -- Varieties of pop -- Warhol's participatory culture -- Warhol's brand images -- Warhol, modernism, egalitarianism -- Conclusion: Warhol's neoliberalism. 
520 |a During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol's work appropriated images, techniques and technologies that have long been described as generically American or middle class. Drawing on archival and theoretical research into Warhol's contemporary cultural milieu, Grudin demonstrates that these features of Warhol's work were in fact closely associated with the American working class. The emergent technologies which Warhol conspicuously employed to make his work, home projectors, tape recorders, film and still cameras were advertised directly to the working class as new opportunities for cultural participation. What's more, some of Warhol's most iconic subjects, including Campbell's soup, Brillo pads and Coca-Cola were similarly targeted, since working-class Americans, under threat from a variety of directions, were thought to desire the security and confidence offered by national brands. 
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