A professional and practitioner's guide to public relations research, measurement, and evaluation /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
Business Expert Press,
2017.
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Revised edition of: A practitioner's guide to public relations research, measurement and evaluation / Don W. Stacks and David Michaelson. |
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| Physical Description: | 291 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781631577611 1631577611 |