Cover Image

Dynamic competitive strategy : turning strategy upside down /

Bibliographic Details
Main Author: Grundy, Tony, 1954- (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:
Strategic planning.
Competition.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction: what is this book about?
  • From strategic planning to agile strategic thinking
  • From average to cunning to stunning
  • The "cunning" checklists
  • From static to dynamic competitive strategy
  • The art of alien thinking
  • From projections to scenario story-telling
  • Emotional value: the key to competitive advantage
  • Case study : Dyson Appliances
  • Cunning influencing strategies
  • Dynamic strategic planning and influencing
  • Lessons and conclusions: having a cunning plan everyday
  • strategic thinking in everyday life.