Exploring media research : theories, practice, and purpose /
Donald Trump's use of Twitter, the 'Angelina Effect,' social media mourning, cyberbullying. In today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do...
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| Format: | Book |
| Language: | English |
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Los Angeles :
SAGE Publications,
[2017]
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| Summary: | Donald Trump's use of Twitter, the 'Angelina Effect,' social media mourning, cyberbullying. In today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies. |
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| Physical Description: | xi, 303 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages [269]-295) and index. |
| ISBN: | 1473902541 9781473902541 1473902533 9781473902534 |