Cover Image

Psychological foundations of marketing /

Bibliographic Details
Main Author: Kimmel, Allan J. (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:
Marketing > Psychological aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Revised edition of the author's Psychological foundations of marketing, 2013.
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781315436098 (electronic bk.)
1315436094 (electronic bk.)