rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Building brands in Asia
    sub title: from the inside out
  name:
    name part: Andrews, Tim G.
    name part: 1968-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Chew, Wilson
    name part: 1970-
    role:
      role term: author.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services.
  note: Tim Andrews and Wilson Chew.
  note: Electronic resource.
  note: Includes bibliographical references (pages 207-213) and index.
  subject:
    geographic code: a------
  subject:
    topic: Marketing
    geographic: Asia
  subject:
    topic: Branding (Marketing)
    geographic: Asia
  subject:
    topic: Brand name products
    geographic: Asia
    topic: Management
  classification: HF5415.12.A8 A53 2017
  classification: 658.8/27095
  related item:
    title info:
      title: Building brands in Asia
    name:
      name part: Andrews, Tim G., 1968- author.
    origin info:
      publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017
    identifier: (DLC) 2017010348
  related item:
    identifier: (DLC) 2016050542
  identifier: 9781315193021 (electronic bk.)
  identifier: 1315193027 (electronic bk.)
  identifier: 9780415549837 (hardback : alk. paper)
  identifier: 0415549833 (hardback : alk. paper)
  identifier: 9780415549844 (pbk. : alk. paper)
  identifier: 0415549841 (pbk. : alk. paper)
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 171012
    record change date: 20190416172539.0
    record identifier: in00003924133