Building brands in Asia : from the inside out /

Bibliographic Details
Main Authors:	Andrews, Tim G., 1968- (Author), Chew, Wilson, 1970- (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2017.
Subjects:	Marketing > Asia. Branding (Marketing) > Asia. Brand name products > Asia > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references (pages 207-213) and index.
ISBN:	9781315193021 (electronic bk.) 1315193027 (electronic bk.)