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Divining desire : focus groups and the culture of consultation /

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Bibliographic Details
Main Author: Featherstone, Liza (Author)
Format: Book
Language:English
Published: New York : OR Books, [2017]
Subjects:
Focus groups > United States > History.
Focus groups > Social aspects > United States.
Consumer panels > United States > History.
Marketing research > United States > History.
Description
Physical Description:304 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1944869484
9781944869489