rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Exploring the rise of fandom in contemporary consumer culture
  name:
    name part: Wang, Chenglu
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2017
    copyright date: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-hao Chou, The University of Georgia, James Zhang, The University of Georgia -- The antecedents and consequences of brand fandom in an emerging market : a grounded theory investigation in Indian context / Juhi Sarkar, IBS -- The folksonomy of fandom / Nathalie Collins, Edith Cowan University, Jamie Murphy, Curtin University -- Sport fans, their favorite teams, and their rival teams / Cody Havard, The University of Memphis, Daniel Wann, Murray State University, Timothy Ryan, The University of Memphis -- Building the force : enacting fan brand community through the star wars BB-8 droid builders club / William Humphrey, Jr., Ithaca College, Debra Laverie, Ithaca College, Alison Shields, Ithaca College -- Fans and brands : delineating between fandoms, brand communities, and brand publics / Breanna Todd, Western Washington University, Catherine Armstrong Soule, Western Washington University -- "Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India : a grounded theory investigation of brand fandom / Abhigyan Sarkar, Institute of Management Technology Ghaziabad, Juhi Sarkar, IBS -- Diversity of fans on social media : the case of entertainment celebrity in China / Xinming Jia, Zhejiang International Studies University, Kineta Hung, Hong Kong Baptist University, Ke Zhang, Hong Kong Baptist University -- Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community / Lok Fai Pun, the Chinese University of Hong Kong -- Fans and brands : delineating between fandoms, brand communities and brand publics / Breanna Todd, Western Washington University, Catherine Armstrong Soule, Western Washington University -- Anime and manga fandom in business / Chengyan Zeng, University of New haven -- Tribal sport fans / David Hedlund, St. John's University, Ru…
  note: Cheng Lu Wang, editor.
  note: Electronic resource.
  subject:
    topic: Brand loyalty
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Consumer behavior
  classification: HF5415.32 .E97 2017
  classification: 306.3
  related item:
    identifier: (DLC) 2017015919
  identifier: 1522532218 (electronic bk.)
  identifier: 9781522532217 (electronic bk.)
  identifier: 152253220X (hardcover)
  identifier: 9781522532200 (hardcover)
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 171030
    record change date: 20210728130419.0
    record identifier: in00003920542