Conducting focus groups for business and management students /
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE Publications,
2018.
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| Series: | Mastering business research methods.
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| Subjects: |
| Summary: | In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. |
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| Physical Description: | x, 90 pages ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages [81]-86) and index. |
| ISBN: | 1473948223 9781473948211 1473948215 9781473948228 |