rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Hybridity, or the cultural logic of globalization
  title info:
    title: Cultural logic of globalization
  name:
    name part: Kraidy, Marwan M.
    name part: 1972-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: JSTOR (Organization)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: pau
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiv, 226 pages)
  abstract: A guide to understanding hybridity--the interaction of cultures.
  abstract: The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
  table of contents: 1 Cultural Hybridity and International Communication; 2 Scenarios of Global Culture; 3 The Trails and Tales of Hybridity; 4 Corporate Transculturalism; 5 The Cultural and Political Economies of Hybrid Media Texts; 6 Structure, Reception, and Identity: On Arab-Western Dialogism; 7 Hybridity without Guarantees: Toward Critical Transculturalism.
  note: Marwan M. Kraidy.
  note: Electronic resource.
  note: Includes bibliographical references (pages 163-210) and index.
  subject:
    topic: Cultural fusion
  subject:
    topic: Cultural fusion
    genre: Case studies
  subject:
    topic: Communication, International
  subject:
    topic: Double appartenance (Sciences sociales)
  subject:
    topic: Double appartenance (Sciences sociales)
    genre: Cas, Études de
  subject:
    topic: Communication internationale
  subject:
    topic: SOCIAL SCIENCE
    topic: Anthropology
    topic: Cultural
  subject:
    topic: POLITICAL SCIENCE
    topic: Public Policy
    topic: Cultural Policy
  subject:
    topic: SOCIAL SCIENCE
    topic: Popular Culture
  subject:
    topic: SOCIAL SCIENCE
    topic: General
  subject:
    topic: SOCIAL SCIENCE
    genre: General
  subject:
    topic: Communication, International
  subject:
    topic: Cultural fusion
  classification: HM1272 .K73 2005eb
  classification: 306
  related item:
    title info:
      title: Hybridity, or the cultural logic of globalization
    name:
      name part: Kraidy, Marwan, 1972-
    origin info:
      publisher: Philadelphia : Temple University Press, 2005
    identifier: (DLC) 2004062108
  identifier: 9781592131457
  identifier: 159213145X
  identifier: 9781592131433
  identifier: 1592131433
  identifier: 9781592131440
  identifier: 1592131441
  identifier: EBL298869 eBook Library
  identifier: 22573/ctt1bx1hj6 JSTOR
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: MERUC
    record creation date: 041103
    record change date: 20260728172645.5
    record identifier: in00003912705
    language of cataloging:
      language term: eng