Multi-platform advertising strategies in the global marketplace /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Yang, Kenneth C. C. (Editor)
Format:	eBook
Language:	English
Published:	Hershey : Business Science Reference, [2017]
Subjects:	Advertising. Marketing > Social aspects. Social media. Target marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book