APA (7th ed.) Citation

IGI Global Online & Yang, K. C. C. (2017). Multi-platform advertising strategies in the global marketplace. Business Science Reference. https://doi.org/10.4018/978-1-5225-3114-2

Chicago Style (17th ed.) Citation

IGI Global Online and Kenneth C. C. Yang. Multi-platform Advertising Strategies in the Global Marketplace. Hershey: Business Science Reference, 2017. https://doi.org/10.4018/978-1-5225-3114-2.

MLA (9th ed.) Citation

IGI Global Online and Kenneth C. C. Yang. Multi-platform Advertising Strategies in the Global Marketplace. Business Science Reference, 2017. https://doi.org/10.4018/978-1-5225-3114-2.