Driving green consumerism through strategic sustainability marketing /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Mohammad, Jihad, 1970- (Editor), Quoquab, Farzana, 1978- (Editor), Thurasamy, Ramayah, 1964- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, [2018]
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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650 0 |a Consumer behavior  |x Environmental aspects. 
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