Driving green consumerism through strategic sustainability marketing /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Mohammad, Jihad, 1970- (Editor), Quoquab, Farzana, 1978- (Editor), Thurasamy, Ramayah, 1964- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2018]
Subjects:	Consumer behavior > Environmental aspects. Consumption (Economics) > Environmental aspects. Environmentalism. Green marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references.
ISBN:	1522529136 9781522529132
DOI:	10.4018/978-1-5225-2912-5