rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing essentials for independent lodgings
  name:
    name part: Lanier, Pamela
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Lanier, Marie
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2017
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index.
  note: Pamela Lanier and Marie Lanier.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Hotels
    topic: Marketing
  subject:
    topic: Internet marketing
  subject:
    topic: Small business
    topic: Management
  subject:
    topic: Bed and breakfast accommodations
  classification: TX911.3.M3 L35 2017
  classification: 647.9573
  related item:
    title info:
      title: Tourism and hospitality management collection
  identifier: 9781631575976
  identifier: 163157597X
  identifier: 9781631575969
  identifier: 1631575961
  identifier: CL0500000876 Safari Books Online
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 170718
    record change date: 20250816205919.1
    record identifier: in00003904494