http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
business and society in the new social landscape
Introduction -- The business trust/expectations gap -- Closing the gap in the new social landscape -- Inherent negatives : managing risk and reputation -- Corporate character -- The new corporate branding -- Reputation lost and found -- Resetting the sweet spot -- Index.
Includes bibliographical references and index.
New York : Columbia University Press, [2017]