Transmedia marketing : from film and TV to games and digital media /

Bibliographic Details
Main Author:	Zeiser, Anne (Author)
Format:	Book
Language:	English
Published:	New York : Focal Press, 2015.
Subjects:	Mass media > Marketing. Digital media > Marketing. Marketing > Technological innovations.

Description
Item Description:	Includes index.
Physical Description:	xvii, 450 pages : color illustrations ; 24 cm.
ISBN:	9780415716109 0415716101 9780415716116 041571611X