Apps management and e-commerce transactions in real-time /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
b IGI Global,
[2017]
|
| Series: | Premier reference source
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Let's talk SMAC: the status of business today / Cathrine Linnes
- From social networks to mobile social networks: applications in the marketing evolution / Zhenzhen Zhao, Christine Balagué
- Apps-commerce in emerging markets: insights and future business models / Sajad Rezaei, Maryam Emmi
- Security problems in cloud computing environments: a deep analysis and a secure framework / Mouna Jouini, Latifa Ben Arfa Rabai
- How cross-platform technology can facilitate easier creation of business apps / Tim A. Majchrzak [and 4 others]
- Essential of apps marketing implementation and e-commerce strategies: apps users' decision-making process / Sajad Rezaei, Chew Hong Wee, Naser Valaei
- Mobile social commerce / Christine Balague, Zhenzhen Zhao
- Brand personality, social status, and physical vanity in building luxury fashion branded apps / Shanthi Bavani V. Raja Mohan, Sajad Rezaei
- Post-purchase apps usage attitudes: revisiting trust, customer satisfaction, and loyalty of apps usage / Sajad Rezaei, Srikaanth Sivasubramaniam, Ree C. Ho
- Apps in hospitality and tourism: conceptualization of branded apps in building traveler satisfaction and loyalty / Sajad Rezaei, Milad Kalantari Shahijan
- Augmented reality apps for tourism destination promotion / Roya Rahimi, Azizul Hassan, Ozlem Tekin
- Antecedents of apps channel selection: a research proposal / Mark Arjun Muthukumaran [and 3 others]
- Value and risk: dual pillars of apps usefulness / Gu Manli, Sajad Rezaei
- The future of apps: a smart investment for business / Cathrine Linnes, Brian R. Metcalf, Milad Kalantari Shahijan.